I designed this ident as Morgan chose the font and I wanted to go with a pixel theme like what is displayed in the letters. I wanted to give an effect where it looked like the pixels where fading away to give an iconic modern feel to it. I also kept it black and white to keep it simple and memorable. The name Loragan pictures came from a mixture of a Morgan's and my name; we added 'pictures' to pair with the name as the R's matched and made the title look symmetrical.
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